Increasing Sales in Existing Markets

The captain of the Peerless II knows a lot about fishing – but she also knows a lot about sales growth strategies. Each time her boat comes to port in season with a load of fresh halibut, cod, or salmon, she uses her automated messaging system to call all of her regular customers, letting them know that it’s time to go down to the dock again and buy fresh fish (note that the captain is old school - if she were younger she would probably be using a Social Media platform such as Facebook or Twitter to notify her customers).

10 Proven Ways to Grow Your Business

Learning how to grow your business isn’t just a worthy goal; growing your business is often a necessity for your business’s survival and your economic well-being. What can you do to get your business beyond the bare sustenance level? All of these business growth strategies have been successfully used by other businesses and, with some planning and investment, will work for you.

1. Penetrate your existing market.

When you think about how to grow your business, the first thing that probably comes to mind is getting new customers.
But the customers you already have are your best bet for increasing your sales; it’s easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you.